Plan
After learning everything we can glean about audiences, niches and clusters, we move to the next region of the 5280 full circle marketing experience – planning.Strategic Planning
COPY: The planning process goes beyond media strategy and placement. Planning involves every aspect of your brand to make sure your overall strategy, creative messaging and media channels work together for the greatest impact. L&S uses a variety of strategic planning means, from Giant Vision meetings to 5280 Sessions, to work closely with your marketing team and top level executives. From these meetings, we work with you to develop key goals and initiatives and pin down the right marketing strategies and travel promotions to match.With these findings, we’ve developed landmark marketing programs with travel clients throughout the years, from strategic partnerships and coop programs to the Black Hills Digital Strategy, one of the first destination marketing initiatives of its kind.
Media
The media team at L&S has placed tens of millions of dollars of media over the years for tourism industry clients. L&S media strategists work closely with our research team to focus marketing on specific audience niches and clusters, then closely analyze thousands of media channel options to find the right ones for the right audience at the right time.Our media strategists have fostered long-standing relationships with vendors over the years to assure the most efficient, effective use of media dollars. They’ve also introduced our clients to successful new media options, including the use of street teams, guerilla marketing and mobile marketing to reach audiences in a fresh way that’s right for their brand.
Creative
Because of our unique team structure, the creative and conceptual thinkers at L&S start working on a travel brand’s look and feel from day one and are always included on initial strategy sessions and planning. By working with the media strategists and account service representatives with each client, they are exposed to all facets of your brand, not just the ones pertaining to art and copy.The team structure allows our creatives to focus on your brand as a whole, so all strategic, media and creative planning works together for one cohesive message that communicates exactly what your brand needs to say.