One of the most valuable parts of full circle marketing involves evaluation. L&S uses an advanced dashboard system to measure various campaign metrics and gauge ROI in real-time for clients.
Think about it. Without a dashboard in your car, you’d never know how quickly you’re approaching your target destination or how much fuel you have to get there. It’s the same with marketing. Without dashboards, you don’t really know where you’re going and how quickly you’re getting there…if at all.
Our dashboard system evaluates metrics defined by you and is displayed on an online “blackboard” where you can quickly evaluate the success of a marketing plan or campaign.
What they measure is up to you. But most include:
- Digital inputs, like web visitors, referrals or quality metrics
- Traditional and non-traditional media responses such as impressions, click-throughs, call center volumes or other inquiry types
- Sales metrics communicating how customers move through the sales funnel (online or offline) including leads, sales, product types, geographic and timeline sales trends
- Other engagements consumers might have with a brand during a campaign
By evaluating these measures, you can track ROI from the beginning of a campaign to any defined point in time, pushing you to set initial campaign goals and look at immediate benchmarks.