Micah Aberson, Director of Business Development
Micah Aberson is Director of Business Development where he heads up new business efforts and relationships for the agency. Micah is also an Account Supervisor, working with clients to define and set goals for their business and crafting strategic communications plans to achieve these goals. Micah joined the agency in 2003 and for nearly six years has been heading up accounts such as South Dakota Tourism, the Rapid City CVB, Custer, Black Hills Central Reservations and more.
“I enjoy working in the travel industry because each destination has its own unique flare. The key is finding the unique selling proposition that makes each destination stand out.”
Micah has helped the South Dakota tourism tax grow by an average of 7.8% compared to national averages of 2-3% through his marketing efforts. His team has also earned numerous national Travel Industry Association awards for excellence in advertising and promotion.
Micah graduated from Augustana College and has past experience as a Marketing Assistant for the Sioux Falls Canaries. He was an SMEI “Distinguished Sales and Marketing Award” finalist in 2006 and was named in the Argus Leader’s “15 under 30” Future Leaders Series.