Melody Morton, Senior Copywriter
Melody Morton is responsible for concepting, brand development and the execution of work that integrates creativity with the client’s strategic plan and overall marketing goals. Melody is also a certified email marketer who has taken courses in optimization, digital campaigns and landing pages to learn the key factors in gaining reads and click-throughs.
Melody’s experience in the industry dates back to 2003 when L&S started working with South Dakota Tourism. Melody has also worked with Deadwood, Custer State Park, Glacial Lakes and Prairies, Aberdeen and BlackHillsVacations.com, earning her Mercury Awards, an Odyssey Award and several Addy and Telly awards.
“My favorite part of working in tourism is the challenge of overcoming things out of our control, like recessions and gas prices. It really forces you to think beyond traditional media and stretch yourself.”
Before joining L&S eight years ago, Melody was a reporter and producer for South Dakota Public Radio and KELO Television in Sioux Falls. She also served as the public relations coordinator at Children’s Care Hospital and School. Melody graduated with a degree in Mass Communication from the University of Sioux Falls.