Kristy Laue, Copywriter
Kristy Laue joined L&S in 2006 as a Copywriter. In her role, Kristy works to develop memorable positioning lines, campaign themes and marketing concepts for clients, along with writing creative, editorial and technical copy for all media channels.
Kristy has worked with multiple travel industry clients including the Rapid City Convention & Visitors Bureau, Visit Spearfish, River City Racin’ and the Golf Club at Devils Tower. She also works with clients in parallel industries, such as the South Dakota Symphony, and has won several Addy Awards for her work.
“With tourism, there’s something special about writing about places instead of products. The poetic language and imagery seem to make creative ideas just pour out of you.”
Previously, Kristy worked in marketing for Daktronics, Inc. and as a public relations intern for SDN Communications in Sioux Falls. Kristy earned her degree in Journalism/Advertising with an emphasis in English from South Dakota State University.