Korena Keys, Media Strategist
As Media Strategist, Korena Keys plans, negotiates and places clients’ creative pieces in the medium that will best accomplish their campaign goal within budget. She’s been working as the key strategist for the South Dakota Office of Tourism and various partners since 2003 and has a proven track record of success.
Korena has worked to perfect media plans for various clients, accurately targeting different audiences and travel niches through network TV, national magazines, cable, local and regional newspaper, spot radio, online media and disruptive media. Korena’s strategic plans have totaled more than $8 million in media for travel industry clients.
“I love working with tourism and hospitality clients because travel is also a personal hobby of mine. My goal is to visit all 50 states before I turn 50…so far I’m up to 21, including Alaska and Hawaii.”
Prior to joining L&S, Korena worked for Nichols as a media buyer and for KELO Television as a production assistant, graphic designer and traffic/sales assistant. She has a degree in Mass Communication from the University of Sioux Falls.