Lawrence and Schiller is proud to support the U.S. Small Business Administration and the
Small Business Development Center Network in their efforts to present an audio/video training series focused on marketing in today's ever-changing business environment.
SURVIVE AND THRIVE SMALL BUSINESS EDUCATION SERIES: "Marketing Matters"
These no-cost one hour training sessions will provide guidance on various areas of business management and are designed for small businesses who want to improve marketing practices and be better positioned in today's economy.
All that is needed to participate is a computer with internet access and a phone to call a toll free 800 number. Each session will begin at 10:00 A.M. Central Time / 9:00 A.M. Mountain Time
Registration Information:
The webinar series is presented by the U.S. Small Business Administration and the
Small Business Development Center Network. If you are interested in participating in the event, please call 605.330.4243 for registration information.
*The ReadyTalk system is a call-in and website login system, which enables us to provide an audio presentation over the phone and a video presentation over the internet. Lines are extremely limited so call 605.330.4243 and press 0 to register now.
Registration closes one day prior to each session.
The topics in the Marketing Matters Series include:
Session 1: Roadmap to Marketing Success:
Simple Steps to Writing a Successful Marketing Plan
Date: Thursday, July 9, 2009, 10 a.m. CT/9 a.m. MT
Similar to any business operation, the best marketing and advertising starts with a sound plan. Join us as we discuss ways to bring all of your advertising, communication and public relations together into one cohesive strategy that supports your organization’s business growth.
Featuring:
Courtney Davidson, Account Executive, Lawrence & Schiller
Micah Aberson, Director of Business Development, Lawrence & Schiller
Wayne Wagner, Partner, CFGear
Session 2: Google Matters. How Does Your Website Measure Up?
Date: Thursday, July 16, 2009, 10 a.m. CT/9 a.m. MT
Why do some websites show up in Google but mine doesn’t? Learn the art of providing content that your customers want, increasing traffic to your site and making sure your website shows up in a search engine like Google, Yahoo or MSN.
Featuring:
Krista Gussiaas, Internet Marketing Specialist, Lawrence & Schiller
Eric Ellefson, Digital Development Specialist, Lawrence & Schiller
Greg Jasmer, Director of Marketing, DAKOTACARE
Session 3: The First Impression. Building a Positive Customer Experience.
Date: Thursday, July 23, 2009, 10 a.m. CT/9 a.m. MT
Stand apart from your competition. Whatever the circumstances, your business can only be enhanced from the positive impressions you make each day with your customers. Join us as we talk about ways to increase sales, build loyalty and improve your reputation without spending more on advertising.
Featuring:
Sarah Lavin, Art Director, Lawrence & Schiller
Courtney Lotzer, Account Planning & Research Specialist, Lawrence & Schiller
Michele Slott, Marketing Manager, Prairie Berry Winery
Session 4: Social Media Marketing. How to Start Your Online Conversation.
Date: Thursday, July 30, 2009, 10 a.m. CT/9 a.m. MT
Recent Nielsen findings stated that social networking is more popular than email. Are you a game changer or are you still wondering what social media is? Either way – you know that social media plays a major role in advertising and marketing to your audience. Join us for an introductory discussion about conversational marketing in a digital world.
Featuring:
Robin Temple, Director of Digital Marketing, Lawrence & Schiller
Paul Ten Haken, Owner, Click Rain
U.S. Small Business Administration South Dakota District Office 2329 N. Career Ave., Suite 105 Sioux Falls, SD 57107 www.sba.gov/sd