Case Study
Lewis Drug: Your First Stop
The Challenge
Lewis Drug, Inc. is a successful 65-year-old department store that has built generations of loyal customers. However, to continue building on their success, Lewis Drug needed to bring a whole new generation of shoppers into their stores without alienating their current customer base.The Solution
Lewis and L&S developed a comprehensive rebranding campaign that included everything from a store redesign to ads with a whole new look and energy. As a result of the team's research, aisles were widened, departments reorganized and new signage and employee uniforms were implemented.Because of Lewis' size and unique buying agreements, they're able to offer top brand products at lower prices than the nation's top big box retailers. L&S branded these offers as "Feel Good Finds." Public relations efforts were used prior to the launch date to help explain the "Feel Good Find" and draw attention to the campaign.
TV spots, billboards and magazine ads took on a more colorful and energetic look than Lewis customers had seen before. All three displayed Lewis products in unexpected ways and drew customers to the web where they could sign up to receive Feel Good Find offers.
The Success
The initial rollout of the redesign and rebranding campaign was met with great interest from both customers and the media alike.Learn More About Retail Marketing
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