Brand Building Balanced With Door-Swinging Ads
Running a successful retail business takes more than clean aisles and competitive prices. It takes extensive research to identify the brand essence and buying triggers of your customer base; It takes a detailed marketing plan outlining your goals, objectives, budgets and media and creative strategies for the year; and it takes messaging that’s not only going to leverage your existing customer database, but that’s going to build and deliver an enhanced customer relationship.
Case Study
Back to Basics
How do you promote a holiday shopping season when the economy is in recession? When Lewis Drug faced this challenge, it decided to focus on the basics.
Research
One Size Does Not Fit All
The latest IRI Times & Trends report, entitled “Baby Boomers: One Size Does Not Fit All,” provides insight into current and emerging trends within the baby boomer marketplace.
Creative Samples
