L&S Social Media Boot Camp Schedule
Our first "season" of free webinars launched April 14th and concluded on June 16th, 2009. Based on the feedback we've received from attendees, the Social Media Boot Camps were well received as informative and entertaining.
Lawrence & Schiller will debut a second series of webinars this fall. Let us know if you want to receive an email when the schedule is finalized. In the meantime, links to the 10 original episodes are available below.
Week I - Social Media Orientation: A Crash Course for Marketers
Tuesday, April 14, 2009Digital Marketing Director Robin Temple and Billie Jo Waara, Account Planning & Research Director provide an initial overview of tools and the role of social media in the today’s marketing environment.
See It: Read the recap and watch the Social Media Orientation archive video.
Week II - Twitter Demystified
Tuesday, April 21, 2009
Learn and share how your brand can utilize Twitter as an effective communication and public relations tool.
See It: Read the recap and watch the Twitter Demystified archive video.
Week III - Measure the Digital Dialogue
Tuesday, April 28, 2009
Investments in social media are effective. We can prove it. We’ll discuss ways that your brand can measure social media activities to help your bottom line.
See It: Read the recap and watch the Measure the Digital Dialogue archive video.
Week IV - Social Media Dos and Don'ts
Tuesday, May 5, 2009
Who’s using social media? Discover ways to manage and separate (or blend) your digital relationships, both personally and professionally.
See It: Read the recap and watch the Social Media Dos and Don'ts archive video.
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Week V - Digital Communities
Tuesday, May 12, 2009
Intermingling = Great Opportunities. At the heart of social media is the opportunity to bond with old friends, colleagues, fans, working groups and others that you don’t know but want to. Seize the connection and introduce yourself to a whole new network.
See It: Read the recap and watch the Digital Communities archive video.
Week VI - Social SEO
Tuesday, May 19, 2009
Search Engine Optimization (SEO) is changing, again. Learn from a Google-certified agency how social media can help increase your brand presence online.
See It: Read the recap and watch the archive video on social media search engine optimization.
Week VII - Connecting the Dots
Tuesday, May 26, 2009
ARGH! I am so tired of posting everywhere! Okay, maybe this isn’t you, but you’ve probably heard this around the office. Become a techie, wow your colleagues and learn about the newest widgets, plug-ins and tricks to connect in the social media realm.
See It: Read a recap and watch the archive video to learn more about Simplifying Social Media.
Week VIII - Making the Message Matter in a Digital World
Tuesday, June 2, 2009
Have press releases and printed newspapers evolved into birdcage liners? Not quite… but it’s time to change, and rearrange, your brand’s philosophy of “getting the word out.” Conversations create buzz – join ours on this topic.
See It: Read a recap of the Digital PR webinar and watch the archive video.
Weeks IX - The Games We Play
Tuesday, June 9, 2009
Do you ever pull out your blackberry while waiting in line? Do you use your mobile device to entertain kids at the dentist’s office? Have you “tried clothes on” in an interactive space? We love to find new ways to connect the dots through fun questionnaires, competition and “social” engagement. Today, that landscape is changing. Asking your customers, your friends, and your fans to interact with you or your brand can be fun, but is it worthwhile? How do you continue to create a fun experience?
See It: Read a recap of the Social Gaming webinar and watch the archive video.
Week X - Social Design: The Bridge for Maximum Engagement
Tuesday, June 16, 2009
For the last of our introductory social media boot camp series, we’ll introduce the digital world’s best practices and efforts to create rapid engagement, creative self-expression and flexible networking and innovation.
See It: Learn more about the Open Social movement and ways to ensure that your end goals meet up with your creative self.