Non-Traditional

Beyond the Billboard
In today’s world of message bombardment, social networking and digital transformation, you’re competing for the consumer’s loyalty more than ever before. Advertising is no longer solely defined by the traditional TV spot, print ad or billboard.

Lawrence & Schiller believes that an important part of your campaign is putting your product or service right in front of the consumer and allowing them to interact, creating a memorable experience while communicating information. That may be serving breakfast pizza to employees on their way into work, text messaging avid skiers every time there’s a big snowfall or sending employees to work from laptops on a busy street to show off a new wireless service.

Whatever it looks like and whatever it’s called: Guerilla Marketing, Experiential Marketing, Alternative Media or Non-traditional Advertising, this form of marketing increases customer loyalty, informed purchasing and word-of-mouth advertising, and is seen by the consumer as a creative experience rather than a sell.

Our fully-loaded Street Team offers all the hands, feet and personalities you’ll need to bring your advertising straight to the streets.

Apply to be a member of our Street Team