Our Approach

Moving a web idea from concept to completion can be complicated and confusing. But it doesn’t have to be that way. At Lawrence & Schiller we believe in simplifying the process by focusing on solutions as we develop the right technology to meet your marketing needs.

Our approach to web site development is centered on a four step Critical Path. Following the Critical Path ensures even the biggest projects will be completed on time and on budget.

• Review client and end-user needs
• Research industry and best practices
• Draft a creative brief
• Define information architecture, content needs and search engine optimization needs
• Estimate budget and timeline. Present proposal

• Fine tune information architecture and test its usability
• Develop wireframes
• Develop content
• Design full graphic mockups
• Test design options with user groups

• Program the site
• Meet weekly with the client during production
• Review and test the finished site
• Take the site live

• Launch paid search engine placement
• Start Consumer Insight Research
• Begin digital dialogue
• Provide monthly analytics reports with analysis and recommendations
• Integrate new marketing efforts and upgrade the site as needed
• Meet to review progress toward goals
• Meet to develop online strategy