Data Strategies

L&S offers a full-service research department that provides the foundation for advanced targeting and intelligent marketing. Whether your project calls for quick hit, brushfire research or a multi-year tracking study, L&S is prepared to provide objective and accurate research in a timely manner. Collecting insights through innovative qualitative and quantitative research, L&S integrates the voice of your customers into every strategic plan. Working with L&S Teleservices and other industry leaders, L&S is also on the cutting edge of technology in research. L&S stands ready to help you build your own online panels or leverage your existing database for predictive modeling through CRM tools.

• Brandscape (a holistic research study that culminates with strategic brand recommendations including a customer brand triangle)
• Online Consumer Insights
• Quantitative & Qualitative Studies
• Advanced analysis and secondary research
• Field Intercept Studies
• Focus Group Moderation and Analysis
• Customer Relationship Management
• Cluster Profile Analysis
• Web Analytics
• Ethnography
• Advertising Audit
• Trending Studies
• Primary and Secondary Research
• ROI Analysis
• Advertising Effectiveness Studies